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Tasmania, Australia

The highly anticipated ANZMAC annual conference returns for 2024, this time set amidst the beautiful landscapes of Hobart, Tasmania, Australia. With a legacy spanning 26 years, ANZMAC has been a cornerstone in fostering collaboration and innovation within the realms of academia and the marketing industry across Australia and Aotearoa, New Zealand.

In the heart of Tasmania, a region renowned for its rugged beauty and vibrant culture, we invite you to join us for an enriching international conference. Building upon the successes of past events, ANZMAC 2024 promises to be a gathering of minds dedicated to exploring the transformative power of marketing on a global scale.

Hosted from 2- 4 December 2024, this year's conference will be a platform for insightful discussions, cutting-edge research presentations, and invaluable networking opportunities. Situated in Hobart, Tasmania, a land of diverse landscapes and rich heritage, attendees will have the chance to immerse themselves in a unique setting that serves as a catalyst for inspiration and exchange of ideas.

Join us as we convene in Hobart, Tasmania for ANZMAC 2024, where we delve into the boundless possibilities and societal impacts of marketing in today's interconnected world.

AI for Sustainable Marketing: Bridging Innovation and Responsibility

This conference seeks groundbreaking research that explores the exciting intersection of artificial intelligence (AI) and sustainable marketing. We invite papers that investigate how AI can track and analyze the environmental impact of marketing campaigns and business practices, allowing for transparent communication of sustainability efforts to consumers. More importantly, while AI offers immense potential, responsible implementation is crucial. We encourage papers that explore ethical data collection and use. Ensuring data for AI is sourced ethically and used responsibly is paramount.

More information will be released soon.


  • Stunning Location: Discover the natural landscapes and welcoming spirit of Tasmania, Australia. Known for its stunning natural beauty and friendly locals, Tasmania offers a unique blend of rich cultural heritage and picturesque scenery.

  • Networking Opportunities: Attendees will have the opportunity to connect with other marketing professionals, industry leaders, and academics from around the world.

  • Access to Industry Trends: The conference will provide attendees with valuable insights into the latest industry trends and innovations in AI and sustainable marketing.


  • Call for papers opens  - Tuesday 11 June 2024 

  • Paper Submission Deadline - Monday 15 July 2024 11:59PM (AEST)

  • Author Notification - Monday 19 August 2024

  • Deadline for revision of paper - Friday 13 September 2024, 11:59PM (AEST)

  • Early bird registration closes - Monday 30 September 2024, 11:59PM (AEST)

  • Registration closes - Monday 15 November 2024, 11:59PM (AEST)

  • Doctoral Colloquium - 29 November - 1 December 2024

  • Main conference - 2 - 4 December 2024

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