The highly anticipated ANZMAC annual conference returns for 2024, this time set amidst the beautiful landscapes of Hobart, Tasmania, Australia. With a legacy spanning 26 years, ANZMAC has been a cornerstone in fostering collaboration and innovation within the realms of academia and the marketing industry across Australia and Aotearoa, New Zealand.

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In the heart of Tasmania, a region renowned for its rugged beauty and vibrant culture, we invite you to join us for an enriching international conference. Building upon the successes of past events, ANZMAC 2024 promises to be a gathering of minds dedicated to exploring the transformative power of marketing on a global scale.

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Hosted from 2- 4 December 2024, this year's conference will be a platform for insightful discussions, cutting-edge research presentations, and invaluable networking opportunities. Situated in Hobart, Tasmania, a land of diverse landscapes and rich heritage, attendees will have the chance to immerse themselves in a unique setting that serves as a catalyst for inspiration and exchange of ideas.

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Join us as we convene in Hobart, Tasmania for ANZMAC 2024, where we delve into the boundless possibilities and societal impacts of marketing in today's interconnected world.

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AI for Sustainable Marketing: Bridging Innovation and Responsibility

This conference seeks groundbreaking research that explores the exciting intersection of artificial intelligence (AI) and sustainable marketing. We invite papers that investigate how AI can track and analyze the environmental impact of marketing campaigns and business practices, allowing for transparent communication of sustainability efforts to consumers. More importantly, while AI offers immense potential, responsible implementation is crucial. We encourage papers that explore ethical data collection and use. Ensuring data for AI is sourced ethically and used responsibly is paramount.

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More information will be released soon.