Partner with ANZMAC
Platinum Partners
Based in Adelaide at the University of South Australia, the Ehrenberg-Bass Institute is the world’s largest institute for research into marketing. Our team of 60+ marketing scientists are advancing marketing knowledge, busting pseudo-science and marketing myths, and teaching marketers how marketing really works and how brands grow.
The Institute continue the legacy of Professors Andrew Ehrenberg and Frank Bass, who dedicated their professional lives to the discovery of scientific laws about marketing and buyer behaviour. Our research covers advertising, brand equity, new and traditional media, buyer behaviour, shopper research and much, much more.
We help Ehrenberg-Bass Sponsors all over the world to develop and benefit from a culture of evidence-based marketing. Giving them the tools and knowledge to grow brands and develop a smarter, evidence-based marketing team.
Partnership
For 2024 and/or ongoing
ANZMAC is the only Australian and New Zealand organisation to represent marketing education and research, guiding the marketing curriculum, research agenda, and engagement between universities and industry.
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ANZMAC’s annual conference is back for 2024 in the picturesque city of Hobart, Tasmania and looking for sponsorship partners to support this event, and/or partner with ANZMAC going forward. Our prospectus is below.
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ANZMAC can provide, at our annual conference and/or through an ongoing partnership, access to up to 500 top educators and researchers, who teach thousands of students across Australia, New Zealand and beyond. That is a big talent pool. We are also thought leaders, as our conference will show, specifically around marketing technology, consumer behaviour, and sustainability. Those are key areas of ESGs.
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If these strengths would be of value to you, we would be happy to talk further about specific, flexible sponsorship options, either at 2024 conference or ongoing partnership level, and their benefits for your organisation, and ultimately your and our communities.